Joann Fabrics is transforming the crafting experience with augmented reality, offering virtual fabric sampling and immersive online workshops. Store closures are reimagined as opportunities to create vibrant crafting community hubs, blending in-person engagement with technological advancements. Investment in AI and automation enhances

Lauryn Goodman is leveraging Artificial Intelligence (AI) to tailor content that aligns with audience preferences, boosting her engagement. She is exploring Augmented Reality (AR) to offer immersive experiences, such as virtual fashion try-ons and interactive sessions. Goodman is interested in using blockchain