Launch - Page 173

The term "launch" refers to the process of introducing a product, service, or project to the market or the public for the first time. This involves various activities aimed at generating awareness, excitement, and engagement, which can include marketing campaigns, promotional events, and public relations efforts. The launch phase is critical for establishing the initial perception of the offering and its reception by the target audience. In broader contexts, "launch" can also describe the act of initiating or starting an operation, process, or program, such as launching a rocket into space or launching a new initiative within an organization. Overall, the essence of launching is about beginning a venture or making something available for others to use, engage with, or experience.